Over the past decade, technology has driven digital marketing in diverse directions. The results are also positive concerning the growth and development of business and on an individual level. The technical and design experts are making more income with their professional and niche skills. The average digital marketing salaries around the globe are increasing every year. The salary scale of a digital marketing expert depends on the number of years put in the work. The simple calculation comes from experience, qualifications, and portfolio.
Several other factors are in consideration, from the average income of a freelance writer or an SEO service expert. These include the company’s location, the industry type, company size, and even the target audience.
Let’s explore the salary data for distinct roles and profiles in the US:
An Entry-level digital marketing employee
When you are a fresher in this area with qualifications and no experience, you may join as a digital analyst and not as a director or manager. The average pay scale for your position may start from $15000 to $55000.
Mid-level digital marketing expert/Team lead
When you have a couple of years of experience in digital marketing, you can apply for mid-level marketing managerial jobs. Your basic salary in any US-based company shall start from $55000 and range up to $120000.
Senior-level digital marketing expert/Project Manager
Your experience and expertise in digital marketing can bag you a good pay package. You may hold a managerial position or become a director. The average salary may range between $80000-$135000.
Marketing Head or director of digital marketing
When you hold high expertise and come with many years of experience, you may earn the position of director in digital marketing or become one of the board members if it’s a small venture. Your average pay may vary between $100000-$165000.
CMO, Vice President, or decision-making position
You get the top figure salaries when you run your own business and hold a decision-making position like a VP or CEO. But, with huge pay, the package comes with crucial responsibilities – $145000-$175000.
The Global Market is Diverse!
The above information is only a broad breakup of the various levels of digital marketing profile. However, if you explore global opportunities for the same work, the salary may vary.
The change is because of the demographic location and the country’s economy.
Here are the average basic annual salary figures of digital marketers (entry to mid-level roles) from major countries:
United Kingdom: £26,000 (GBP)
India: ₹500,000 (INR)
Singapore: $42,000 (SGD)
France: €47,000 (EURO)
Japan: ¥90,00000 (YEN)
Australia: $45,000 (AUD)
South Africa: R 210,000 (ZAR R)
SEO packages are quite different in the digital marketing industry. For example, the social media manager in the US may earn around $50000-$55000, but a content marketing manager may make somewhere $100000 or so.
The requirement also decides the salary package – it is a demand and supply game. Content writing services may earn less than the graphic designers’ team. It all depends on the market.
The Conclusion
Online marketing is here to stay. Job security, career growth, and reputation make digital marketing jobs attractive and lucrative. What is important is that you keep on upgrading your skills to progress and get a better salary. Digital marketing is very dynamic, and therefore, you can explore the online courses and certifications to pump your resume. Japan, China, and the United States pay the highest for digital marketing jobs.