Google’s algorithm updates aim to improve the quality of search results by identifying and rewarding high-quality content while penalizing low-quality content. March 15, 2023, Core Algorithm Update is expected to be a significant one, impacting a wide range of websites and industries.
While Google has not released any specific details about the update, we can make some educated guesses based on past updates. Here are some factors that we believe will be important for websites to consider:
- Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) of the website and its content
- User experience (UX) and page speed
- Mobile-friendliness and responsiveness
- Content relevance and quality
- Internal linking and website structure
We recommend that website owners pay close attention to these factors and make necessary changes to improve their website’s E-A-T, UX, and overall quality.
Optimizing for E-E-A-T
Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) are critical factors that Google considers when evaluating websites and their content. To improve your website’s E-A-T, you should focus on the following:
- Create high-quality, informative, and accurate content that demonstrates your expertise and authority in your industry.
- Showcase your credentials, awards, and achievements on your website to establish trustworthiness.
- Encourage user reviews and feedback to demonstrate that your website is a reliable source of information.
Improving User Experience and Page Speed
Google places a high emphasis on user experience (UX) and page speed when ranking websites. To optimize your website for these factors, you should consider the following:
- Optimize your website’s design for easy navigation and readability.
- Improve your website’s loading speed by optimizing images, reducing HTTP requests, and minimizing CSS and JavaScript files.
- Ensure that your website is mobile-friendly and responsive to different screen sizes.
Producing High-Quality Content
Producing high-quality content that is relevant and informative to your audience is crucial for ranking well on Google. Here are some tips for creating high-quality content:
- Research your topic thoroughly and provide comprehensive information that answers your audience’s questions.
- Use clear and concise language that is easy to understand.
- Break up your content into sections with subheadings to improve readability and structure.
- Incorporate visual aids, such as diagrams, infographics, and videos, to enhance your content and improve engagement.
Improving Internal Linking and Website Structure
Improving your website’s internal linking and structure can help Google crawl and index your website more efficiently. Here are some tips for improving your website’s internal linking and structure:
- Use descriptive anchor text for internal links that accurately describe the content on the linked page.
- Ensure that your website’s structure is logical and easy to navigate.
- Use a sitemap to help Google crawl and index your website more efficiently.
Summing Up March 2023 Core Algorithm Update
The March 2023 Core Algorithm Update is expected to be a significant one, and website owners should take proactive steps to optimize their websites for Google’s ranking factors. By improving your website’s E-A-T, UX, page speed, content quality, and internal linking, you can improve your chances of ranking higher on Google’s search results. Remember to prioritize producing high-quality content that is informative, relevant, and engaging for your audience.