Digital marketing trends are constantly evolving. As a marketer, you must stay ahead to remain at the top of the game. You may indeed find it challenging to determine which digital marketing practices will be a game-changing factor and is here to stay for a considerable period. Therefore, it is still necessary that you take note of the upcoming trends to influence this practice for a lot of marketers out there.
Let’s take a look at some of the practices we will see in 2022 in digital marketing.
Video marketing
With so many countries now looking to implement 5G technology, it has become possible for the general population to have their hands on faster mobile internet plans. Thus, video streaming and marketing will turn out to be one of the crucial factors as 2022 progresses. Most of the tablets and smartphones will have 5G by the end of 2022, and already many devices are benefitting from this superfast internet technology. Social media apps and video content apps are becoming highly popular across a large user base. It shows that video is one great medium of communication and that businesses want to take full advantage.
Voice search
The advancement of machine learning and artificial intelligence has made it possible for search engines to become smarter than ever before. It has paved the way for voice search to be a big thing. Companies now must focus on optimizing their website for voice search so that they can get quickly discovered by anyone who uses long-tail voice command keywords to look for specific products and services. While it is true that some advancements in terms of analyzing traffic through voice search are yet to take place, it is already high time that marketers start focusing their energies on working with this technology.
Analyzing social media opinions and feed
Most people these days use social media to express their ideas and opinions. The things said and expressed on social media often have a significant role in dictating the market trends. Influencers have long been held as the go-to factor to drive sales for a brand. However, in recent years, several influencers on Instagram and other social media networks have fallen out of favor. Thus, it is significant to analyze social media sentiments through a process known as sentiment analysis. Sentiment analysis is carried using NLP or Natural Language Processing fulfilled by AI. The process helps determine whether statements made on social media are neutral, negative, or positive. Through such efforts, it is possible to guide people into developing trust in a brand.
Personalizing marketing messages
It has been observed repeatedly that people love to see personalized marketing messages. They also have a high rate of conversions. Make sure your marketing messages match the requirements and expectations of the people you are targeting for a brand. There are now tools. You can use it for some extra personalization of your marketing campaigns. These tools prove helpful to bring in reliable results.
Zero click searches
Google often uses snippets of content to allow end-users to know about a site even before they visit it. While this can work at times to generate interest and get them to visit the site, there are other times when people will get the information they need to have and then move on from there. To ensure that this does not happen, you need to tweak your content strategy to show people what they need to but do not give everything away, so they are compelled to click on your URL.
Making the most of the micro-moments
Most people these days have a limited attention span. Hence, they want to decide quickly what they want to do when they are online. Thus, Google has produced the concept of micro-moments where we make decisions fast. To make the most of the short attention span of the users, you as a marketer must provide valuable and interesting information to potential customers so that you can hold on to their interests for longer durations.
Influencer marketing
Customers always listen to what influencers have to say before deciding to go for any particular product. Therefore, you should focus on influencer marketing as a vital component of your digital marketing strategy. To make the most effective use of this form of marketing, choose your social media influencers carefully. Do not hesitate to devote some time and energy to audience research before you can make the right choice.
Using virtual reality and augmented reality
Technology has completely changed how we humans interact with each other and the products we use. In this day and age, when people like to get a feel of the product from the comfort of their own homes, you should consider using virtual reality and augmented reality to generate further interest in your brand. Most of the smartphone cameras and features are suitable for AR and VR, and you can push for a much greater level of success with your digital marketing strategy in this way.
Emphasize CSR
Corporate Social Responsibility or CSR has become the latest buzzword in digital marketing. Customers love to buy goods from companies that are socially and environmentally responsible. Hence, you should include this in your digital marketing strategy.
Digital skills
Last but not least, we are going to see a transformation within the sphere of technology that can, directly and indirectly, impact digital marketing in 2022 and the coming years. Thus, as a digital marketing expert, you should always try learning new digital skills that can prove to be fundamental to your growth and success.