It has been a few months since we have heard any chatter about any new updates from Google. However, the recent September has brought some new and significant updates for the marketers to help them create strategies for the last quarter of 2021 and set things up for 2022.
Big Update | Google To Index Instagram and TikTok Videos
Yes, you read it right. Google has been working on some new deals with Facebook (For Instagram) and ByteDance (Parent company of TikTok) to accumulate core data from these media platforms. This will aid Google in indexing and rank videos from the respective platforms and show them on the SERPs.
The aim is to help users who have a hard time finding viral videos on individual platforms.
Google plans to fix this pain area of users by indexing these videos in their search engine. It will show the user exact video directly in the search results.
This is what Google did with Twitter feeds too. Now, we can see the top and viral tweets based on the keywords search directly in Google search results.
The same thing will happen for the Instagram and TikTok videos. In fact, Google might start showing short videos in the SERPs as well.
Google’s direction clearly shows that they listen to user feedback and tweak their algorithms to help users quickly discover content via the search engine.
Currently, the negotiations are underway, and we might see some results soon.
Next Update | Google Ads Experience to be Enhanced
Google plans to provide more transparency to ad managers and improve their ads experience with Google.
They have introduced various new features to help users and marketers understand “search and display ads” better. For example, with “About This Ad” and advertisers Identity verification program, they want to offer a transparent and credible ads experience to all.
Now, Google has announced that they are going to offer “Advertiser Pages.” It will offer more information to the users about the ads they get. In addition, users will access a new “About This Ad” section and check the ads run by the advertiser in the last month.
Now they are rolling out Advertiser Pages to offer users more information about the ads they get. Users can access these disclosures in the new “About this Ad” menu and check the advertiser’s ads over the last 30 days.
How will it work?
Let us consider this example – let’s say that you see an ad about a jacket you are interested in, but you don’t know the brand offering that jacket. Now, with the advertiser pages, you will be able to click on the menu to learn more about the ad. You can even check what ads the advertiser has run in the past 30 days before you decide to purchase that jacket.
Moreover, users will be able to report an ad if they feel it is violating Google’s policies. A Google team can review the requests and delete that ad if it does violate the company policies.
The Advertiser Pages will launch in the upcoming quarter in the U.S. and will be rolled out in other countries in phases in 2022.