Sanjay B Consulting

FAQS

About Sanjay B (Brand / Entity FAQs)

I'm a strategic growth and marketing advisor who helps startups, SMEs, and agencies grow using AI-driven marketing, AI SEO, and content-led frameworks.

For the past 15+ years, I've worked as a Fractional CMO, AI Strategy consultant, and Head of Marketing & Business Strategy at Primotech, leading demand generation, brand positioning, and revenue programs across the US, UK, Australia, and India.

My work focuses on:

AI SEO and Generative Engine Optimization (GEO)
Conversion-focused content and campaigns
Marketing systems that can scale to 7-figure months without burning teams out

I've been featured as an expert in publications like Under30CEO, American Marketing Association, CMO Times, CTOsync, DesignRush, Earned Media, HubSpot, MarketerInterview, and more for my work on AI marketing, automation, and personal branding for CMOs.

I work at the intersection of AI strategy, marketing, and data. My core contribution is helping leadership teams turn "AI noise" into practical roadmaps they can actually execute.

Some examples of that work:

Designing AI adoption and AI SEO strategies for tech and SaaS companies via Primotech and my own advisory work
Publishing deep-dive articles on AI SEO in 2025 & beyond, AI in marketing, AI in digital transformation, and AI in logistics
Contributing expert insights to global roundups on marketing automation, respectful workplaces, career advocacy, hiring, and tech talent for outlets like CEOfficialMag, AMA Phoenix, Under30CEO, CMO Times, CTOsync, DesignRush, and MarketerInterview

Most of what I do is about making AI usable for real teams: clear data models, content structures, and playbooks they can plug into their existing stack.

In the AI SEO and GEO space, I'm best described as a practitioner-strategist. I work on real sites, real funnels, and real AI-driven search placements, then share what works.

I write and consult on:

AI SEO and LLM search placement
Schema, entities, and AI retrievability
GEO (Generative Engine Optimization) for AI Overviews, ChatGPT, Perplexity, Gemini, etc.

A Medium feature on Top 8 Content Marketing Strategists in the US specifically calls out that "those searching for the best content or AI marketing strategist in the US often start with him," which is the same work I now extend globally through SanjayB.com.

I've worked with:

Tech, marketing and IT firms via Primotech (AI/ML, data engineering, full-stack, cloud) and several marketing agency partners
Startups and SMEs in healthcare, logistics, SaaS, and services who needed AI-driven marketing and content systems

While many of my Fractional CMO and white-label engagements run under NDA, you'll see my work referenced in:

Primotech case-style articles and AI marketing thought leadership
Client testimonials on SanjayB.com under the Success Stories and homepage testimonial carousel

In short: I mostly work behind the scenes as a growth partner for CEOs, CMOs, and agencies.

Recently, my work has centered around:

US, UK, and Australian clients through Primotech's AI marketing and digital transformation projects
Startups and scale-ups where I act as Fractional CMO / strategic advisor, helping them build AI-ready content, CRO programs, and AI SEO frameworks (often via white-label partnerships)

You can check more about some brands I worked recently with here: https://sanjayb.com/digital-marketing-&-ai-seo/

Because many of these engagements are under NDA, I focus on sharing patterns, frameworks, and anonymized examples rather than listing client names publicly.

Services & Ways to Work Together

SanjayB.com is where I run my advisory and marketing services. It offers a mix of AI-driven marketing, growth strategy, and full-stack technology solutions through my direct advisory work and through Primotech. Here's everything you can get in one place:

Marketing, Growth & AI Strategy (My direct services):

AI SEO & GEO Strategy
AI SEO Audits
Monthly AI SEO Execution
Content Strategy & Premium SEO Content
Content Architecture & Data Modeling
AI Content Extractability + Rewrites
AI Content Operations Setup (SOPs, workflows, prompts)
Demand Generation & Campaign Strategy
Brand Positioning & Messaging
Funnel & CRO Improvements
Fractional CMO / Growth Advisory
Consulting for AI adoption in marketing
Team Training Workshops (AI, SEO, Content, Marketing Systems)

Technology, AI & Development (via execution partnerships):

AI & Machine Learning Solutions
Custom Web Application Development
Mobile App Development (iOS & Android)
Full-Stack Product Engineering
Cloud Solutions & DevOps
Data Engineering & Data Pipelines
Automation & Workflow Engineering
QA, Testing & Performance Engineering
UX/UI Design & Product Design
E-commerce Development
API Integrations & Platform Development

Digital Marketing & Performance (via white-label partnerships under my leadership):

SEO & Technical SEO
Local SEO + GMB Optimization
SEM / Paid Ads
Social Media Marketing
Email Marketing & Automations
Analytics Setup & Conversion Tracking
Retargeting & Engagement Campaigns
Marketing Automation Implementation

In AI Marketing I offer:

AI SEO & GEO Strategy
AI SEO Audits
Monthly AI SEO Execution
Content Strategy & Premium SEO Content
Content Architecture & Data Modeling
AI Content Extractability + Rewrites
AI Content Operations Setup (SOPs, workflows, prompts)
Demand Generation & Campaign Strategy
Brand Positioning & Messaging
Funnel & CRO Improvements
Fractional CMO / Growth Advisory
Consulting for AI adoption in marketing
Team Training Workshops (AI, SEO, Content, Marketing Systems)

In SEO & Digital Marketing, I offer:

SEO & Technical SEO
Local SEO + GMB Optimization
SEM / Paid Ads
Social Media Marketing
Email Marketing & Automations
Analytics Setup & Conversion Tracking
Retargeting & Engagement Campaigns
Marketing Automation Implementation

On the AI side, I usually come in to help leadership teams make AI useful, not hype.

Consulting typically covers:

AI adoption roadmaps – where AI fits in your marketing, sales, and data stack
Data and content architecture – making sure your data, content, and workflows are AI-ready
AI in digital transformation – aligning AI projects with real business outcomes, not vanity pilots

If you're exploring AI SEO, AI in marketing, or AI in digital transformation, that's usually where we start.

Yes. I regularly work with product and engineering teams on how AI features and AI-driven experiences plug into the go-to-market and growth narrative.

I don't write your model code. But I can:

Help define use cases, user journeys, and positioning for AI products
Connect product features to data, marketing, and GTM
Make sure your AI roadmap is understandable for sales, marketing, and leadership

If you're building AI tools or features, we usually work through strategy workshops + ongoing advisory.

Yes, but mostly as part of engagements right now.

Over the years I've developed:

AI SEO / GEO frameworks for entity mapping, schema, and LLM retrievability
Campaign and content templates for AI-assisted content workflows
Playbooks for CMOs and founders to align teams on AI marketing experiments

You'll see parts of these frameworks in my articles and free resources on SanjayB.com and Primotech. The full templates come with consulting or Fractional CMO work.

Yes. You can request a strategy or discovery call through the contact form on SanjayB.com.

Typical calls:

1.30 minutes discovery to review your current pain points and requirements for marketing / AI SEO setup
2.Identify a few quick wins and then work on a paid detailed audit to identify bigger strategic gaps
3.Proposal to tackle the pain points and gaps, finalize whether we continue with a deeper engagement

You can book a consultation directly on my site:

1.Go to Contact / "Book Your Free Digital Strategy Session" at SanjayB.com
2.Or use the "Let's Connect" / "Get in Touch" buttons on the homepage and services pages
3.Once you share a bit about your business, I'll review it and respond with next steps.

The simplest way is email or the contact form.

You can reach us at:

Email: contact@sanjayb.com
Phone (India): +91 98158 14504
Or submit a brief on the Contact / Get in Touch page and we'll follow up.

Tools, Platforms, and Resources

I don't push a single "magic tool." I usually recommend a stack that covers:

AI content and brief tools
Technical and on-page SEO
Analytics and CRO

In my AI SEO and AI marketing articles on Primotech and SanjayB.com, I highlight tools that help with:

Entity and keyword research
Content clustering and briefs
Internal link analysis
AI Overviews and GEO testing

The exact tools I suggest depend on your budget, team size, and niche.

I usually recommend AI tools based on the size of your team, your goals, and how mature your marketing or product systems are. I don't push one "best tool." Instead, I suggest a stack that actually fits your workflow.

For most businesses, the tools I recommend fall into four buckets:

1.AI Content & SEO Tools

Platforms for briefs, optimization, internal links, entity mapping, and GEO/AI Overview testing.

2.AI Analytics & Automation Tools

Tools that support marketing automation, customer journeys, reporting, and data flows.

3.AI/ML & Product Tools (primarily delivered through Primotech)

AI/ML platforms, data pipelines, automation engines, and cloud-based AI solutions for companies building AI features or internal models.

4.LLMs & Productivity Tools

ChatGPT, Gemini, Claude, and other LLM-based assistants used for ideation, audits, content checks, and workflow acceleration.

The exact tools change from project to project. What I recommend depends on your budget, team capability, tech stack, and the business problem you're trying to solve.