The digitalization of every business is not a new thing!
However, with the advancement of technology and the amalgamation of machine intelligence, any and every business must explore this arena.
Speaking of digital marketing, it is an online approach. It primarily deals with launching and promoting products and services.
11 Facts vs. Myths about digital marketing
Myth# 1. Digital marketing is only for ‘Big Daddies.’
Fact# 1. One of the common myths is that digital marketing is only for large companies and not for small and medium businesses. Irrespective of the size, type, and demographic location – an online presence is significant for all. You may explore the several advantages of venturing into a digital medium for sales and marketing.
Myth# 2. Digital marketing is secondary.
Fact# 2. You are wrong when you think that since your business is doing great now, it will sustain itself in the future without investing in any other marketing approach! You must always explore online marketing methods. Digital medium helps the business grow multi-fold. You can stay afloat and get unaffected by the competition by prioritizing the latest trends.
Myth# 3. Website launch = digital marketing.
Fact# 3. Digital marketing goes beyond websites – social media is one crucial mention. Invest in content writing services to expand the SEO ranking.
Myth# 4. No competition = No digital marketing.
Fact# 4. If you have a successful business that has zero competition, then you do not require digital marketing – this is incorrect. The market for any product or service is like an ocean. You may not join the race, but if you do not focus on diversification to target the right audience. Soon, you will see a slump.
Myth# 5. Email is an old method.
Fact# 5. Emails are one of the oldest and most powerful digital marketing approaches. You can create personal, official, promotional, and subscription email models for the target audience.
Myth# 6. SEO is a one-time investment.
Fact# 6. SEO is an ongoing marketing tool that boosts your page ranking, helps in product promotions, and keeps the users engaged. AI is collaborating with SEO techniques to provide better keyword searches.
Myth# 7. Negative comments on social media are dangerous.
Fact# 7. There is nothing positive or negative comment. Comments are users’ and customers’ feedback that you must utilize in improving the services and brand.
Myth# 8. Content is just text.
Fact# 8. Content is king. Content gives prominence to your business. Plan your marketing strategies considering the SEO services and hire a professional freelance writer to design great content for your online launch.
Myth# 9. Bots and Live chats are a waste of time.
Fact# 9. Live chats support creating engaging real-time users. It is a very innovative and latest digital tool.
Myth# 10. The Mobile version is unimportant.
Fact# 10. Even when you have an excellent web presence, it is essential to have a mobile-friendly version. It will help tap all types of users.
Myth# 11. Redesigning the website is essential.
Fact# 11. When you are comfortable, redesigning the website frequently will confuse your audience. Avoid it.
We hope all your misconceptions have burst. For any doubts, feel free to get in touch with us!