If your company is operating online, you need SEO to rank higher in search engine results!
According to SEJ, 4 in 5 consumers use search engines to find local information. Think, you want to rent a car or buy it or maybe planning to manufacture one, type it on a search engine, and it shows all the information you need. As of June 2020, Google enjoys 91.75% of the search engine market share worldwide. So whatever business you have, focus on SEO to put your website on the radar of millions of people.
If you find that other websites are ranking higher than you on Google, it means they are making a conscious effort to rank high on SEOs.
You can rank higher too. But you need to focus on organic SEO in order to rank higher in search engine results, especially in 2020.
Tricks to rank higher in search engine results
Follow these SEO tricks to rank higher.
1. Improve your Website Loading Speed
When people visit your website, they expect speedy loading. Studies show 40% of people abandon a website when it takes more than 3 seconds to load, and most of them never return. Google watches sternly on slow loading websites, and it can affect your ranking ultimately.
It can lead to a massive revenue loss!
Go for web hosting services that are optimized for speed and priced reasonably. This would definitely help you rank higher in search engine results.
2. Focus on High-Quality User-Relevant Content
Google does not rank a website high just for writing 2000 words plus content but for its quality and user-relevance. Interact with your customers to know about their customer journey and produce high-quality, in-depth content that is user-relevant.
Check what users are searching online, and create fresh, exciting content or newsworthy information that will keep visitors longer on your website. Add amazing visual content to enrich user experience. You can use engaging images, add infographics, videos, etc. for it.
3. Emphasize on E-A-T (Expertise, Authoritativeness, and Trustworthiness)
Google continues to look at E-A-T of any given company website before ranking them higher. Not just quality, but the accuracy and authenticity of content is equally vital. Link research information/pages with all graphs, charts, data, or analytical information on your website.
Add external links from higher authority sites to increase your E-A-T further. Ensure that your website is easy-to-navigate, and the web-layout is organized and uncluttered. It gives a polished and professional look.
Have a decent ‘About Us‘ page and mention contact details clearly, as it builds trust. Increase trustworthiness by verifying your authors and showing their authority for distinct subjects.
4. Link-Building with a Customer-First Approach
Those days when links were built just for boosting, ranks are gone. Customers are smarter now. They expect more in terms of digital marketing. Google likes it when you are linking to high-value resources, but incorporate only those outbound links/internal links that add value to your current content.
When customers share/bookmark them, it will enhance the credibility and rank of your website automatically. Additionally, use a dead-link checker to remove broken links and 404 errors on your website to rank higher in search engine results.
5. Optimize your Images
Pictures can be attractive and engaging on your website. However, if they take much time to load, it not just hampers the user-experience but hurts your ranking too. Therefore, optimize your images to ensure it takes less storage space on the server.
6. Start Blogging
According to Quora, blogs dominate the online world, and 82% of people read blogs regularly. Blogging can boost your SEO rank as it presents the relevant answer to customer searches. So, start blogging with targeted keywords to rank higher.
7. Go for Featured Snippet Positions
Type a question on Google, and a box with a featured answer appears on top of other searches.
Have you noticed it?
It is a featured snippet. This position gives you maximum exposure. Google decides what content is best suited to be the featured-answer. However, with quality content and formatting the way Google loves, you can earn this spot. Use ‘Answer the Public’ to get ideas for featured snippet content.
8. Optimize your Title, Header-Tags, and Meta-Descriptions
Enhance the outlook and increase the readability of your content by breaking your wall of content in title/ sub-title and header-tags. Do not push keywords unnecessarily, instead optimize them by making them easy to understand. Optimize your meta-description within 150-160 characters, including a keyword for higher ranking by Google.
9. Work on Long-Tail Keywords
Long-tail keywords are conversational search terms with keywords.
These keywords are less competitive than regular keywords and have a lower cost per click (CPC) but higher click-through-rate (CTR). Therefore, focus on working on long-tail keywords to increase the chances of your SEO ranking.
10. Optimize for Mobile Devices
Globally, over 60% of Google searches happen on mobile devices. If your website is not updated to be mobile-friendly, you can miss not just business but SEO ranking also. So, restructure your web design and optimize it for mobiles.
11. Track your Brand Mentions
There can be dozens of websites/social media platforms where your brand gets mentioned.
People talk about brands all the time! From talking about ads, complaining about a brand, to recommending one, they do it on social media, blogs, or on questioning platforms like Quora, Reddit, etc. All you need to do is track and claim your brand mentions. If a website is mentioning your brand, ask them for brand mention to be linked.
12. Be Active on Social Media
When people like a webpage, a video, or ads, they share mostly through social media. Incorporate social media not just on your website but in your SEO strategies. When people share links to your site on social media, they help in generating leads. Be active on social media and engage with your customers/followers. Every time the links get shared and clicked, traffic on your website increases, helping you rank higher in search engine results.
Conclusion
It can take some time to be on top of the game but avoid inferior SEO tricks like buying links, content spamming, or keyword stuffing. Do not damage your legitimacy on the web for both Google and your customers.
Consult a professional digital marketer for help. You can get in touch with our expert digital marketing expert here!