If you’re in digital marketing, you know content writers are a key element of any digital marketing campaign. The quality of your content can make or break your strategy, as it helps educate and engage customers while influencing their perceptions of your business.
Content proves your authority in the minds of the targeted audience base. High-quality content should be easy-to-read and engaging, besides being information-rich. Search engine crawlers learn a lot about the web page from content. Hence, several aspects are involved in writing a compelling piece of content. A content writer has to consider the audience base, the search terms, the keyword density, and the information needed to cover any topic per se. Thus, it’s a lot of tasks indeed.
As a content writer, you need to be on top of your game for any change coming your way!
As a freelancer, you should be ready to adapt to changing market landscape and deliver top-quality work. Here are three of the best tools for content writers that can help you be better and stay ahead of your competition:
Google Docs
It is a free, web-based word processor that is part of the Google Workspace productivity suite. It allows you to create, edit, and collaborate on documents in real time. Here are some features of Google Docs that make it a good content-writing tool:
Collaboration:
One of the major benefits of Google Docs is its ability to allow multiple people to work on the same document at the same time. You can share a document with others and see their changes in real-time, which can be particularly useful for team projects.
Accessibility:
Google Docs is available with an internet connection from any device, so you can access your documents from anywhere. It also has apps for Android and iOS devices, so you can work on the go.
Versatility:
Google Docs can be used to create a wide range of documents, including text documents, presentations, and spreadsheets. This makes it a versatile tool for content creation.
Integration:
Google Docs integrates with other Google Workspace tools, such as Google Sheets and Google Slides, as well as a range of third-party applications through its API.
It is a powerful and convenient tool for content writing. Its real-time collaboration and accessibility make it a great choice for freelancers who can show their clients how they work in real-time. Its versatility and integration with other tools make it even more useful.
Grammarly
Grammarly is a popular writing tool that is designed to help improve grammar, spelling, and overall writing style. If you haven’t invested in getting the premium version yet, you must! It offers:
Comprehensive grammar and spelling checks:
Grammarly uses advanced algorithms to identify and correct grammar and spelling errors in your text. It can also provide suggestions for improving word choice and sentence structure.
Plagiarism detection:
Grammarly includes a plagiarism detection feature that can help you ensure that your work is original. It compares your text to billions of web pages and documents to identify instances of copied content.
Customized feedback:
Grammarly allows you to customize your feedback settings to suit your needs. You can choose which types of errors you want to be notified about and even set goals for areas of your writing that you want to improve.
Versatility:
Grammarly is available as a browser extension, so you can use it on any website where you do writing. It also has a desktop and mobile app, so you can use it on any device.
Professional features:
Grammarly offers a range of professional features, such as a style guide and a thesaurus, that can help you improve your writing skills and produce high-quality work.
It is a comprehensive writing tool that can help you improve grammar, spelling, and overall writing style. Its customizable feedback and range of professional features make it a valuable tool for writers of all skill levels. As a freelancer, it can give you an edge against your competition.
Canva
You might be surprised to see Canva listed here! Well, it is a graphic design tool that can create visual elements for your content, such as images, infographics, and social media posts.
Using Canva, content writers can enhance their work with professional-quality visuals, making their content more engaging and effective.
Here are a few ways that Canva can help you become better and sell more services as a freelancer:
- Improved engagement: Visual elements, such as images and infographics, can make content more appealing and easier to understand. By using Canva to create these elements, content writers can improve the engagement of their work and make it more likely to be shared and promoted.
- Professional quality: Canva offers a range of templates and design elements that can help you create professional-quality visuals, even if you don’t have extensive design skills. This can help content writers produce high-quality work that is more likely to be successful.
- Increased revenue: By producing high-quality visuals, content writers can increase the value of their work and potentially generate more revenue. For example, a content writer who creates infographics might be able to sell them to clients or include them as a premium feature in their content.
It is a powerful tool that can help content writers improve their work and become less dependent on graphic designers. By using it to create professional-quality visuals, you can enhance the appeal and effectiveness of your content.
Moreover, there are tons of jobs on sites like Upwork and Freelancer, where clients specifically ask for content in graphical or video format. You can edge out your competition, deliver multiple services, and earn even more.
Conclusion
Investing in the right tool can make a big difference in your work’s quality and success. Being a freelance writer in this competitive market is hard. You must adapt and learn new tools to keep yourself in the game.
Moreover, upskill and add more arrows in your quilt to stay ahead of the competition. Utilize the abovementioned tools and master them to become a better service provider and competent content specialist.
Here is a complete content writing guide for beginners. Check it out!