Enhancing Visibility for a Healthcare website

Client Background:

A healthcare blog managed for medical practitioners aimed to disseminate the latest research articles and medical insights. They sought our SEO services to optimize their website, improve keyword ranking, fix technical seo errors, and increase organic traffic.

Challenges

  • Limited visibility in search engine results due to lack of SEO optimization.
  • Need for technical SEO audits and fixes to address underlying website issues.
  • Desire to improve keyword rankings and attract more organic traffic to the blog.
  • Requirement for regular reporting to track progress and measure the effectiveness of SEO efforts.
  • Highlight the Google Search Console issues and fix them.
  • Share content writing guidelines to medical editors that can help us to get most from the article published on the website.

Strategy Implemented:

  • Conducted comprehensive on-page SEO optimization, including optimizing meta tags, headings, and content structure for target keywords.
  • Performed technical SEO audits to identify and address issues such as broken links, crawl errors, and site speed optimization.
  • Implemented a content strategy focused on publishing high-quality, research-driven articles targeting relevant medical keywords.
  • Utilized data-driven keyword research to identify high-potential keywords and optimize content accordingly.
  • Provided weekly and monthly status reports to the client, detailing keyword ranking improvements, organic traffic growth, and SEO performance metrics.

Results Achieved:

  • Significant improvement in keyword rankings for targeted medical keywords, with many key articles ranking on the first page of search results.
  • Substantial increase in organic traffic to the blog, resulting in a notable rise in website visitors and engagement metrics.
  • Enhanced visibility and authority in the healthcare niche, establishing the blog as a trusted resource for medical research and insights.
  • Continued growth in keyword rankings and organic traffic, with regular reporting providing transparency and accountability for SEO efforts.
  • Fixed the major Google Search Console issues and keep regular check for the new ones.
result