Helping a Melbourne-based Party Event Planning Business Reclaim Its Market Dominance With Strategic SEO
Party Hire Business Reclaims Melbourne Event Planning Market Dominance
(Melbourne-based Client – Confidential)
- We helped the client win 12 corporate event contracts via reclaimed local search visibility.
- We helped them dominate on the “Melbourne party hire” searches with 6 landing pages in the top 10 results.
- We 3X their inquiry volume from weddings and award nights.

Challenge
A Melbourne-based party hire company (specializing in event equipment rentals for weddings, corporate events, and celebrations) faced collapsing visibility in a hyper-localized market:
- Zero keywords ranked in top positions for critical terms like “marquee hire Melbourne” or “glow furniture rentals.”
- Local SEO was nonexistent, hurting visibility for high-intent searches.
- Revenue stagnation due to a lack of organic leads despite premium offerings.
Solution
As their behind-the-scenes partner, we executed a geo-targeted SEO rescue mission:
01
- Local SEO Overhaul:
- Revamped Google Business Profile with strategic categories, posts, and localized keywords.
- Fixed inconsistent NAP (Name, Address, Phone) citations across directories.
02
- Content & Technical Revival:
- Published location-specific landing pages (e.g., “Wedding Chair Hire Melbourne”).
- Optimized metadata and internal linking for “party hire” keywords.
03
- Authority Building:
- Acquired backlinks from local event planners, venues, and lifestyle blogs.

Results Achieved in 12 Months

Organic Traffic Surge
+209%

Local Keywords Ranked
45+ terms on Page 1 (e.g., “marquee hire” #3, “slushie machine rental” #2).

Bounce Rate Drop
-22% (vs. pre-campaign).
Impact

Won 12 corporate event contracts via reclaimed local search visibility.

Dominates “Melbourne party hire” searches with 6 landing pages in the top 10 results.

Tripled inquiry volume from weddings and award nights.
What Our Clients Say About Us

“Your team transformed our online presence—we’re now the first name Melbourne event planners trust.”