Sanjay Bhattacharya
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Helping a Melbourne-based Party Event Planning Business Reclaim Its Market Dominance With Strategic SEO

Party Hire Business Reclaims Melbourne Event Planning Market Dominance

(Melbourne-based Client – Confidential)

  • We helped the client win 12 corporate event contracts via reclaimed local search visibility. 
  • We helped them dominate on the “Melbourne party hire” searches with 6 landing pages in the top 10 results.
  • We 3X their inquiry volume from weddings and award nights.
Helping a Melbourne-based Party Event Planning Business Reclaim Its Market Dominance With Strategic SEO

Challenge

A Melbourne-based party hire company (specializing in event equipment rentals for weddings, corporate events, and celebrations) faced collapsing visibility in a hyper-localized market:

  • Zero keywords ranked in top positions for critical terms like “marquee hire Melbourne” or “glow furniture rentals.”
  • Local SEO was nonexistent, hurting visibility for high-intent searches.
  • Revenue stagnation due to a lack of organic leads despite premium offerings.

Solution

As their behind-the-scenes partner, we executed a geo-targeted SEO rescue mission:

01

  1. Local SEO Overhaul:
    • Revamped Google Business Profile with strategic categories, posts, and localized keywords.
    • Fixed inconsistent NAP (Name, Address, Phone) citations across directories.

02

  1. Content & Technical Revival:
    • Published location-specific landing pages (e.g., “Wedding Chair Hire Melbourne”).
    • Optimized metadata and internal linking for “party hire” keywords.

03

  1. Authority Building:
    • Acquired backlinks from local event planners, venues, and lifestyle blogs.
Professional presenting results

Results Achieved in 12 Months

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Organic Traffic Surge

+209%

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Local Keywords Ranked

45+ terms on Page 1 (e.g., “marquee hire” #3, “slushie machine rental” #2).

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Bounce Rate Drop

-22% (vs. pre-campaign).

Impact

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Won 12 corporate event contracts via reclaimed local search visibility.

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Dominates “Melbourne party hire” searches with 6 landing pages in the top 10 results.

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Tripled inquiry volume from weddings and award nights.

Need a partner to dominate your local market?

What Our Clients Say About Us

testimonials
“Your team transformed our online presence—we’re now the first name Melbourne event planners trust.”